Kotler, P. <br/><br/>
Marketing management: analysis, planning, implementation and control 

 - 9th ed. 
 - New Jersey  Prentice Hall  1997 
 - xl, 89p.; ill.  Hbk. 
<br/><br/><label>ISBN: </label>0132435101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- Management