Johnson, Gerry.
Exploring corporate strategy : text & cases /
Gerry Johnson, Kevan Scholes.
- 6th ed.
- Harlow, England ; New York : Financial Times Prentice Hall, 2002.
- xxxvii, 1082 p. : ill. (some col.) ;
0273651129 (text & cases) 027365117X (text only)
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.
HD30.28 / .J648 2002b