TY  - BOOK
AU  - Reibstein,David J.
TI  - Marketing, concepts, strategies, and decisions
SN  - 0135568617 :
AV  - HF5415 .R365 1985
U1  - 658.8 
PY  - 1985///
CY  - New York
PB  - Prentice-Hall
KW  - Marketing
KW  - Marketing - Decision making
N1  - Includes index
ER  -