Ratner, Bruce. <br/><br/>
Statistical modeling and analysis for database marketing :  effective techniques for mining big data / 
Bruce Ratner. 
 - Boca Raton, Fla. :  Chapman & Hall/CRC,  c2003. 
 - 362 p. :  ill. ; 
<br/><br/><label>ISBN: </label>1574443445 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing--Statistical methods.<br/>Big data--Statistical methods.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .R38 2003