TY  - BOOK
AU  - Ratner,Bruce
TI  - Statistical modeling and analysis for database marketing: effective techniques for mining big data 
SN  - 1574443445 (alk. paper)
AV  - HF5415.126 .R38 2003
PY  - 2003///
CY  - Boca Raton, Fla.
PB  - Chapman & Hall/CRC
KW  - Database marketing
KW  - Statistical methods
KW  - Big data
UR  - http://www.loc.gov/catdir/enhancements/fy0646/2002041714-d.html
ER  -