TY  - BOOK
AU  - Underhill,Paco
TI  - Why we buy: the science of shopping 
SN  - 0684849135
AV  - HF5415.2.U53 1999 
PY  - 1999///
CY  - USA New York 
PB  - Simon & Schuster
KW  - Marketing research
KW  - Consumer behavior
KW  - Shopping
N1  - Includes index
UR  - http://www.loc.gov/catdir/bios/simon051/99012125.html
UR  - http://www.loc.gov/catdir/description/simon032/99012125.html
UR  - http://www.loc.gov/catdir/enhancements/fy0645/99012125-t.html
ER  -