Over, J.M. /Lant, T.K. /Plant, R. / Majeske, K.D. Cases for market Management Over, J.M. /Lant, T.K. /Plant, R. / Majeske, K.D. - New york Stayer 2008 - 136p :ill, Pbk ISBN: 9780536762573 Subjects--Topical Terms: Marketing Management LC Class. No.: HF5415.C3 2008