Frank, R. E. <br/><br/>
Quantitative technique in marketing analysis:text and readings 
Ronald, E. Frank, Alfred, A. Kuehn & William F. Massy 
 - New York  Homewood ill.  1962 
 - 556p.; ill  Hbk. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research