McDaniel, Carl D. <br/><br/>
Marketing research essentials / 
Carl McDaniel Jr., Roger Gates. 
 - 4th ed. 
 - Hoboken, NJ :  J. Wiley,  c2004. 
 - xxv, 420p.: ill.:  Pbk. 
<br/><br/> "SPSS student version 11.0 for Windows"--CD-ROM. 
<br/><br/><label>ISBN: </label>0471448451 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M3825 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/3