Semenik, R. J <br/><br/>
Promotion and Integrated Marketing Communications/ 

 - Australia  South - Western  2002 
 - xxxix, 582p: ill.  Hbk. 
<br/><br/><label>ISBN: </label>0324062532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF 5837 .S4 2002