TY  - BOOK
AU  - Semenik, R. J
TI  - Promotion and Integrated Marketing Communications
SN  - 0324062532
AV  - HF 5837 .S4 2002 
PY  - 2002///
CY  - Australia
PB  - South - Western
KW  - Advertising campaigns
KW  - Communication in marketing
ER  -