Rossiter, John R. <br/><br/>
Advertising communications & promotion management / 
John R. Rossiter, Larry Percy. 
 - 2nd ed. 
 - New York :  McGraw-Hill Companies,  c1997. 
 - xvi, 640 p. ;ill. ;  Pbk 
 - McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>007053943X (acidfree paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5821.R66 1997