TY  - BOOK
AU  - Rossiter,John R.
AU  - Percy,Larry
TI  - Advertising communications & promotion management
SN  - 007053943X (acidfree paper)
AV  - HF5821.R66 1997 
PY  - 1997///
CY  - New York
PB  - McGraw-Hill Companies
KW  - Advertising
KW  - Communication in marketing
KW  - Sales promotion
ER  -