Boone,  L. E. <br/><br/>
Contemporary Marking/ 

 - 7th  ed. 
 - Orlando   The Drydon Press  1992 
 - xxvii, 683 (-20)p  Hbk 
<br/><br/><label>ISBN: </label>00030540186 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415. B5  1992