TY - BOOK AU - Stanton,William J. AU - Etzel,Michael J. AU - Walker,Bruce J. AU - William J.Stanton,. TI - Fundamentals of marketing SN - 0070609527 AV - HF5415 .S745 1991 U1 - 658.8 PY - 1991/// CY - New York PB - McGraw-Hill KW - Marketing ER -