Cases in strategic marketing / 
[edited by] Linda E. Swayne, Peter M. Ginter. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1989. 
 - xxi, 728 p. :  ill. ; 
<br/><br/><label>ISBN: </label>013119108X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C37 1989