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Advertising, promotion, and supplemental aspects of integrated marketing communication Terence A. Shimp

By: Material type: TextPublication details: Philadephia Dryden Press 1997Edition: 4thDescription: xxiv, 589p. : ill.; HbkISBN:
  • 0030103525
Subject(s): LOC classification:
  • HF5415.12 .S5 1997
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Item type Current library Call number Status Barcode
Books Main LIbrary HF5415.12 .S5 1997 (Browse shelf(Opens below)) Available 2025-221700

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