000			00819pam a2200241 a 4500
005			20250313192549.0
008			970714s1998 maua b 001 0 eng
020			_a0256218994
050	0	0	_aHF5823 _b.B387 1998
100	1		_aBelch, George E.
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch.
250			_a4th ed.
260			_aBoston, Mass : _bIrwin/McGraw-Hill, _cc1998.
300			_axxii, 762 p. : _bill. ;
440		0	_aIrwin/McGraw-Hill series in marketing
500			_aRev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
700	1		_aBelch, George E.
942			_cBK
999			_c1048 _d1048