000 00582cam a2200193 a 4500
005 20250425172921.0
008 840806s1985 maua b 001 0 eng
020 _a0205083412 (pbk.)
050 0 0 _aHF5415 . M2 1985
_b.M29748 1985
082 0 0 _a658.8
245 0 0 _aMarketing classics :/
_ba selection of influential articles /
_c[compiled by] Ben M. Enis, Keith K. Cox.
250 _a5th ed.
260 _aBoston :
_bAllyn and Bacon,
_c1985.
300 _axvii, 459 p. :ill.
_bPbk.
650 0 _aMarketing.
700 1 _aEnis, Ben M.
700 1 _aCox, Keith Kohn.
942 _cBK
999 _c10754
_d10754