| 000 | 00635pam a2200193 a 4500 | ||
|---|---|---|---|
| 005 | 20250315135807.0 | ||
| 008 | 940613s1995 ohuab b 001 0 eng | ||
| 020 | _a0538839139 | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.S437 1995 |
| 100 | 1 | _aSemenik, Richard J. | |
| 245 | 1 | 0 |
_aPrinciples of marketing : _ba global perspective / _cRichard J. Semenik, Gary J. Bamossy. |
| 250 | _a2nd ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western College Publishing, _cc1995. |
||
| 300 |
_axxii, 682 p. : _bill. (some col.), col. maps ; |
||
| 500 | _aMaps on lining papers. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aBamossy, Gary J., | |
| 942 | _cBK | ||
| 999 |
_c1455 _d1455 |
||