000			00856cam a2200229 a 4500
005			20250619122033.0
008			010509s2001 nyu 001 0 eng d
020			_a0071362932
050	0	0	_aHD69.B7D35 2001
100	1		_aD'Alessandro, David F.
245	1	0	_aBrand warfare : _b10 rules for building the killer brand : lessons for new and old economy players / _cDavid F. D'Alessandro, with Michele Owens.
260			_aNew York : _bMcGraw-Hill, _cc2001.
300			_axviii, 185 p. ;
500			_aIncludes index.
650		0	_aBrand name products.
650		0	_aProduct management.
700	1		_aOwens, Michele.
856	4	2	_uhttp://www.loc.gov/catdir/description/mh021/2001268628.html
856	4	1	_uhttp://www.loc.gov/catdir/toc/mh021/2001268628.html
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy0707/2001268628-b.html
942			_cBK
999			_c16169 _d16169