000			00635nam a22002057a 4500
005			20250621132703.0
008			250621b |||||||| |||| 00| 0 eng d
020			_a9780071314404
050			_aHF5823.B3 2012
100			_aBelch, G.E.
245			_aAdverting and promotion: _ban integrated marketing communication perspective. / _cG.E. Belch, M.A. Belch, & J. Dietzel
250			_a9th
260			_aNew York. _bMcGraw-Hill. _c2012
300			_axxxvi,769pg.:ills. _bPbk
650			_aAdverting and promotion
650			_aMarketing _vCommunication perspectives
700			_aBelch, M.A.
700			_aDietzel, J.
942			_cBK
999			_c16253 _d16253