000 00423nam a2200169 4500
005 20250813145251.0
008 250813b |||||||| |||| 00| 0 eng d
020 _a047123057-X
100 _aAaker, David A
245 a _aMarketing research
260 _aNew jersey
_bJohn Wiley
_c2004
300 _axvii,774p. ;ill
_bhbk
650 _aMarketing research
700 _aKumar, V
700 _aDay, George S.
942 _cBK
999 _c21528
_d21528