| 000 | 00510nam a2200181 4500 | ||
|---|---|---|---|
| 005 | 20250818120608.0 | ||
| 008 | 250818b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781121914018 | ||
| 050 | _aHF5415.123.A7 2013 | ||
| 100 | _aArens, W | ||
| 245 | _aContemporary advertising and integrated marketing communications/ | ||
| 250 | _a14th ed | ||
| 260 |
_aAmerica _bMcGraw Hil Education _c2013 |
||
| 300 |
_aVIII, 742P _bPbk |
||
| 650 | _aAdvertising | ||
| 650 | _aCommunication in marketing | ||
| 942 | _cBK | ||
| 999 |
_c21962 _d21962 |
||