| 000 | 00424nam a22001457a 4500 | ||
|---|---|---|---|
| 005 | 20250819093515.0 | ||
| 008 | 250819b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-07-122060-6 | ||
| 100 | _aArens,w.f,/wergold,m.f/Arens,c | ||
| 245 | _acontemporary advertising and integrateed marketing communication | ||
| 260 |
_anew york _bmcgraw-hillirwin _c2011 |
||
| 300 | _axl,774p,ill | ||
| 650 | _aAdvertising | ||
| 942 | _cBK | ||
| 999 |
_c21995 _d21995 |
||