000			03113cam a2200241 i 4500
005			20251105090456.0
008			210622s2022 enka b 001 0 eng
020			_a9781398601345
050	0	0	_aHF5415 _b.G4 2022
082	0	0	_a658.8
100	1		_aGil, Carlos,
245	1	4	_aThe end of marketing : _bhumanizing your brand in the age of social media / _cCarlos Gil.
250			_aSecond edition.
300			_aix, 276 pages : _billustrations ;
520			_a"In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But, in a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients and losing business? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human.The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold; they want to be engaged"--
520			_a"In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But, in a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients and losing business? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human.The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold; they want to be engaged"--
650		0	_aMarketing.
650		0	_aMarketing _xTechnological innovations.
650		0	_aInternet marketing.
650		7	_aBUSINESS & ECONOMICS / Marketing / General
650		7	_aBUSINESS & ECONOMICS / Marketing / Multilevel
942			_cBK
999			_c25740 _d25740