000 00709nam a2200217 4500
005 20260309112716.0
008 710503s1971 nyuab b 001 0 eng
020 _a0070720657
020 _a9780070720657
050 0 0 _aHF5821.A3 1971
_b.W7 1971
082 0 0 _a659.1
100 1 _aWright, John Sherman,
245 0 0 _aAdvertising
_c[by] John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr. With a foreword by Robert O. Bach and cartoon illus. by Bob Cram.
250 _a3d ed.
260 _aNew York,
_bMcGraw-Hill
_c[1971]
300 _axv, 816 p.
_billus. (part col.), maps (part col.)
650 0 _aAdvertising.
700 1 _aWarner, Daniel S.,
700 1 _aWinter, Willis L.,
942 _cBK
999 _c28567
_d28567