| 000 | 00537nam a22001577a 4500 | ||
|---|---|---|---|
| 005 | 20260310101834.0 | ||
| 008 | 260310b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780071220606 | ||
| 050 |
_aHF5821.B6 _b2011 |
||
| 100 | _aArens F. William, Weigold F.Michael and Arens Christian | ||
| 245 |
_aContemporary advertising and integrated marketing communications _cWilliam F. Arens , Michael F. Weigold and Christian Arens |
||
| 250 | _a13th | ||
| 260 |
_aNew York _bMcGraw-Hill, Irwin _c2011 |
||
| 300 |
_axL,774p.:ill. _bPbk |
||
| 942 | _cBK | ||
| 999 |
_c28606 _d28606 |
||