| 000 | 00467nam a22001697a 4500 | ||
|---|---|---|---|
| 005 | 20260318150223.0 | ||
| 008 | 260318b |||||||| |||| 00| 0 eng d | ||
| 020 | _a1121914012 | ||
| 050 | _aHF5415.123.A7 2013 | ||
| 100 | _aArens, W | ||
| 245 |
_aContemporary Advertising and Integrated Marketing Communications / _cW. Arens |
||
| 260 |
_aNew York _bMcGraw-Hill _c2013 |
||
| 300 |
_avi, 742p ill; _bPbk |
||
| 700 | _aM. Weigold | ||
| 700 | _aC. Arens | ||
| 942 | _cBK | ||
| 999 |
_c29157 _d29157 |
||