| 000 | 00717pam a2200217 a 4500 | ||
|---|---|---|---|
| 005 | 20250409192009.0 | ||
| 008 | 891023s1990 njua b 001 0 eng | ||
| 020 | _a0135163374 | ||
| 050 | 0 | 0 |
_aHF5823 _b.K45 1990 |
| 100 | 1 | _aRussell, Thomas, | |
| 245 | 1 | 0 | _aKleppner's advertising procedure. |
| 250 | _a11th ed. / | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1990. |
||
| 300 |
_axviii, 718 p. : _bill. (some col.) ; |
||
| 440 | 4 | _aThe Prentice Hall series in marketing | |
| 500 | _aRev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c1988. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aLane, W. Ronald, | |
| 700 | 1 | _aKleppner, Otto, | |
| 942 | _cBK | ||
| 999 |
_c8246 _d8246 |
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