| 000 | 00756cam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20250410120458.0 | ||
| 008 | 030527s2004 njua b 001 0 eng | ||
| 020 | _a0471448451 | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.M3825 2004 |
| 082 | 0 | 4 | _a658.8/3 |
| 100 | 1 | _aMcDaniel, Carl D. | |
| 245 | 1 | 0 |
_aMarketing research essentials / _cCarl McDaniel Jr., Roger Gates. |
| 250 | _a4th ed. | ||
| 260 |
_aHoboken, NJ : _bJ. Wiley, _cc2004. |
||
| 300 |
_axxv, 420p.: ill.: _bPbk. |
||
| 500 | _a"SPSS student version 11.0 for Windows"--CD-ROM. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aGates, Roger H., | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/wiley032/2003269698.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0615/2003269698-d.html |
| 942 | _cBK | ||
| 999 |
_c8523 _d8523 |
||