Advertising and promotion : an integrated marketing communications perspective /
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 4th ed. - Boston, Mass : Irwin/McGraw-Hill, c1998. - xxii, 762 p. : ill. ; - Irwin/McGraw-Hill series in marketing .
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
0256218994
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 1998
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 4th ed. - Boston, Mass : Irwin/McGraw-Hill, c1998. - xxii, 762 p. : ill. ; - Irwin/McGraw-Hill series in marketing .
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
0256218994
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 1998