Nimbe Adedipe Library OPAC

Advertising and promotion : (Record no. 1048)

MARC details
000 -LEADER
fixed length control field 00819pam a2200241 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970714s1998 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0256218994
100 1# - MAIN ENTRY--AUTHOR
Author Belch, George E.
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston, Mass :
Name of publisher Irwin/McGraw-Hill,
Date of publication c1998.
300 ## - COLLATION
Pagination xxii, 762 p. :
Other physical details ill. ;
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Series Title Irwin/McGraw-Hill series in marketing
500 ## - GENERAL NOTE
General note Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
650 #0 - TRACINGS
Main Subject Advertising.
650 #0 - TRACINGS
Main Subject Sales promotion.
650 #0 - TRACINGS
Main Subject Communication in marketing.
700 1# - ADDITIONAL AUTHOR
Additional Author Belch, Michael A.
700 1# - ADDITIONAL AUTHOR
Additional Author Belch, George E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 1998
Holdings
Source of classification or shelving scheme Not for loan Permanent location Current location Date acquired Barcode. Koha item type Full call number
Library of Congress Classification   Main LIbrary Main LIbrary 03/13/2025 2025-1298 Books  
Library of Congress Classification   Main LIbrary Main LIbrary 05/23/2025 2025-217481 Books HF5823.B387 1998