Strategic marketing management : text and cases
Ferrell, O. C.
Strategic marketing management : text and cases O.C. Ferrell, George H. Lucas, Jr., David Luck. - Cincinnati, Ohio College Division, South-Western Pub.Co 1994 - xv, 400 p. : ill
0538828234
Marketing--Management.
HF5415.13 / .F4 1994
Strategic marketing management : text and cases O.C. Ferrell, George H. Lucas, Jr., David Luck. - Cincinnati, Ohio College Division, South-Western Pub.Co 1994 - xv, 400 p. : ill
0538828234
Marketing--Management.
HF5415.13 / .F4 1994