Strategic marketing management : (Record no. 13041)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00589pam a2200181 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 930913s1994 ohua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0538828234 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Ferrell, O. C. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management : |
| Remainder of title | text and cases |
| Statement of responsibility, etc | O.C. Ferrell, George H. Lucas, Jr., David Luck. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cincinnati, Ohio |
| Name of publisher | College Division, South-Western Pub.Co |
| Date of publication | 1994 |
| 300 ## - COLLATION | |
| Pagination | xv, 400 p. : |
| Other physical details | ill |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (2nd) | Management. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Lucas, George H. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Luck, David Johnston. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .F4 1994 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Barcode. | Koha item type |
|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 05/14/2025 | 2025-216281 | Books |