Adverting and promotion: an integrated marketing communication perspective. /
Belch, G.E.
Adverting and promotion: an integrated marketing communication perspective. / G.E. Belch, M.A. Belch, & J. Dietzel - 9th - New York. McGraw-Hill. 2012 - xxxvi,769pg.:ills. Pbk
9780071314404
Adverting and promotion
Marketing--Communication perspectives
HF5823.B3 2012
Adverting and promotion: an integrated marketing communication perspective. / G.E. Belch, M.A. Belch, & J. Dietzel - 9th - New York. McGraw-Hill. 2012 - xxxvi,769pg.:ills. Pbk
9780071314404
Adverting and promotion
Marketing--Communication perspectives
HF5823.B3 2012