Adverting and promotion: (Record no. 16253)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00635nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250621b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071314404 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Belch, G.E. |
| 245 ## - TITLE STATEMENT | |
| Title | Adverting and promotion: |
| Remainder of title | an integrated marketing communication perspective. / |
| Statement of responsibility, etc | G.E. Belch, M.A. Belch, & J. Dietzel |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York. |
| Name of publisher | McGraw-Hill. |
| Date of publication | 2012 |
| 300 ## - COLLATION | |
| Pagination | xxxvi,769pg.:ills. |
| Other physical details | Pbk |
| 650 ## - TRACINGS | |
| Main Subject | Adverting and promotion |
| 650 ## - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (1st) | Communication perspectives |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Belch, M.A. |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Dietzel, J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823.B3 2012 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 06/21/2025 | HF5823.B3 2012 | 2025-220138 | Books |