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Principles of marketing : a global perspective

Semenik ,R .J /Bamossy ,G . J

Principles of marketing : a global perspective - 2nd - cinannati south-western college 1995 - xxii, 682p. :ill; hbk

ISBN: 0538839139

Subjects--Topical Terms:
Marketing -management

LC Class. No.: HF5415 / .13 .S4 1995

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