Principles of marketing : a global perspective (Record no. 23288)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00482nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250901b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0538839139 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Semenik ,R .J /Bamossy ,G . J |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing : a global perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | cinannati |
| Name of publisher | south-western college |
| Date of publication | 1995 |
| 300 ## - COLLATION | |
| Pagination | xxii, 682p. :ill; |
| Other physical details | hbk |
| 650 ## - TRACINGS | |
| Main Subject | Marketing -management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .13 .S4 1995 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 09/01/2025 | HF5415 . 13 .S4 1995 | 2025-228264 | Books |