Big Data Analytics Applications in Business and Marketing
Kiran Chaudhary and Mansaf Alam
Big Data Analytics Applications in Business and Marketing Chaudhary Kiran and Alam Mansaf - 1st - India Taylor & Francis Group 2022 - xiii,261p, ill hbk
9781032605036
Marketing research--Data processing --Quantitative research--Methodology Data mining --Big data--Industrial applications
HF 5415.2 / .B3 2022
Big Data Analytics Applications in Business and Marketing Chaudhary Kiran and Alam Mansaf - 1st - India Taylor & Francis Group 2022 - xiii,261p, ill hbk
9781032605036
Marketing research--Data processing --Quantitative research--Methodology Data mining --Big data--Industrial applications
HF 5415.2 / .B3 2022