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Big Data Analytics Applications in Business and Marketing Chaudhary Kiran and Alam Mansaf

By:

Kiran Chaudhary and Mansaf Alam

Material type:

TextPublication details: India Taylor & Francis Group 2022Edition: 1stDescription: xiii,261p, ill hbkISBN:

9781032605036

Subject(s):

Marketing research--Data processing -- Big data--Industrial applications -- Quantitative research--Methodology Data mining

LOC classification:

HF 5415.2 .B3 2022

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