Contemporary advertising and integrated marketing communications

Arens F. William, Weigold F.Michael and Arens Christian

Contemporary advertising and integrated marketing communications William F. Arens , Michael F. Weigold and Christian Arens - 13th - New York McGraw-Hill, Irwin 2011 - xL,774p.:ill. Pbk

9780071220606

HF5821.B6 / 2011