Contemporary advertising and integrated marketing communications (Record no. 28606)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00537nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260310b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071220606 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Arens F. William, Weigold F.Michael and Arens Christian |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising and integrated marketing communications |
| Statement of responsibility, etc | William F. Arens , Michael F. Weigold and Christian Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill, Irwin |
| Date of publication | 2011 |
| 300 ## - COLLATION | |
| Pagination | xL,774p.:ill. |
| Other physical details | Pbk |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821.B6 |
| Item number | 2011 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 03/10/2026 | HF 5821.B6 2011 | 2026-212791 | Books |