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Strategic Marketing ; An Introduction /

Proctor, T

Strategic Marketing ; An Introduction / Tony Proctor - 2nd ed. - New York Routledge Taylor & Francis 2008 - xii, 335p, ill; Pbk

ISBN: 9780415458177

Subjects--Topical Terms:
Marketing--Decision Making
Marketing --Management

LC Class. No.: HF5415.135.P7 2008

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