Strategic Marketing ; (Record no. 29154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00522nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260318b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780415458177 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Proctor, T |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing ; |
| Remainder of title | An Introduction / |
| Statement of responsibility, etc | Tony Proctor |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Routledge Taylor & Francis |
| Date of publication | 2008 |
| 300 ## - COLLATION | |
| Pagination | xii, 335p, ill; |
| Other physical details | Pbk |
| 650 ## - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (1st) | Decision Making |
| 650 ## - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (1st) | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.135.P7 2008 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 03/18/2026 | HF5415.135.P7 2008 | 2026-213661 | Books |