Contemporary Advertising and Integrated Marketing Communications /
Arens, W
Contemporary Advertising and Integrated Marketing Communications / W. Arens - New York McGraw-Hill 2013 - vi, 742p ill; Pbk
1121914012
HF5415.123.A7 2013
Contemporary Advertising and Integrated Marketing Communications / W. Arens - New York McGraw-Hill 2013 - vi, 742p ill; Pbk
1121914012
HF5415.123.A7 2013