Contemporary Advertising and Integrated Marketing Communications / (Record no. 29157)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00467nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260318b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1121914012 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Arens, W |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary Advertising and Integrated Marketing Communications / |
| Statement of responsibility, etc | W. Arens |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill |
| Date of publication | 2013 |
| 300 ## - COLLATION | |
| Pagination | vi, 742p ill; |
| Other physical details | Pbk |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | M. Weigold |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | C. Arens |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123.A7 2013 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 03/18/2026 | HF5415.123.A7 2013 | 2026-213674 | Books |