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Marketing research: text and cases/

Boyd, H.W

Marketing research: text and cases/ H. W. Boyd, R. westfall, S. F. Stasch - 7th ed. - Delhi AITBS 2012 - xv,816p.:ill.; PBK

ISBN: 9788185386164

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.B6 2012

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