Marketing research: (Record no. 3619)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00520nam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250324b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788185386164 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Boyd, H.W |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research: |
| Remainder of title | text and cases/ |
| Statement of responsibility, etc | H. W. Boyd, R. westfall, S. F. Stasch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | AITBS |
| Date of publication | 2012 |
| 300 ## - COLLATION | |
| Pagination | xv,816p.:ill.; |
| Other physical details | PBK |
| 650 ## - TRACINGS | |
| Main Subject | Marketing research |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Westfall, R |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Stasch, S. E |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.B6 2012 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 03/24/2025 | HF5415.B6 2012 | 2025-15943 | Books |