Marketing /
Bovée, Courtland L.
Marketing / Courtland L. Bovée, Michael J. Houston, John V. Thill. - 2nd ed. - New York : McGraw-Hill, c1995. - 1 v. (various pagings) : col. ill., col. maps ; - McGraw-Hill series in marketing .
0070068798 (acidfree paper)
Marketing.
HF5415 / .B6213 1995
658.8
Marketing / Courtland L. Bovée, Michael J. Houston, John V. Thill. - 2nd ed. - New York : McGraw-Hill, c1995. - 1 v. (various pagings) : col. ill., col. maps ; - McGraw-Hill series in marketing .
0070068798 (acidfree paper)
Marketing.
HF5415 / .B6213 1995
658.8